Ometria

How Ometria Helps Marketing Teams Provide a Better Customer Experience With Datalore

About Ometria

Could you please introduce yourself?

Hey there! I'm Regeane, and I'm thrilled to be a Product Manager at Ometria. It's been around one year since I joined this amazing company. Before Ometria, I had the opportunity to work with a data-science consultancy that was just venturing into the SaaS realm. Being a hybrid professional with experience in both data science and product management, I take a super data-driven approach to product development. That's why Datalore is a perfect fit for me! It empowers me to make the most of my skills and deliver awesome products, utilising the vast retail dataset we host for our clients.

What kind of projects is Ometria involved in? What do you think is the greatest challenge in your industry that data can help you overcome?

The marketing industry is both blessed and cursed with an abundance of information. Companies continuously gather vast amounts of data, but the real challenge lies in transforming that information into actionable insights. It's not just about having lots of data; it's about deriving meaningful and valuable insights from it.

At Ometria, we are dedicated to assisting marketing teams in the retail sector by enabling them to craft highly-personalised communications across multiple channels. Our clients aspire to gain a comprehensive understanding of their customers, enhance interactions, and create more authentic and human experiences on a larger scale. However, translating these aspirations from data into actionable strategies poses significant challenges. To address this, we leverage our expertise in the retail industry and employ advanced AI techniques, empowering our customers to overcome obstacles and achieve higher levels of customer engagement and an improved overall customer experience.

What was the biggest win your team had last year that you can share?

Ometria is an incredibly specialised and thrilling business. Our platform empowers clients to execute strategies that create impactful campaigns, and extract valuable insights. Our commitment to exceptional customer guidance and support is one of our core strengths, and our clients genuinely value the level of retail-specific assistance we provide.

Last year, our team achieved a game-changing breakthrough with the help of Datalore. Leveraging its power, we took our Retail Intelligence services to new heights. Through the development of internal services and tailored data reports, our Customer Success team delivered blazing-fast insights, greatly benefiting our clients. This accomplishment stands out as one of the biggest wins for our team in the past year.

Problems to solve

What made you look for Datalore or alternative solutions? What challenges did you face?

We sought out Datalore due to the highly sensitive data we work with. Our primary challenge was finding a secure and flexible environment to explore this data effectively.

“Datalore stood out by offering a private cloud and on-premises installation options, meeting our stringent security requirements. With Datalore, we successfully introduced a user-friendly collaborative data science platform, surpassing the limitations of classic Jupyter notebooks.”

— Regeane, Product Manager, Ometria

The transition allowed us to simplify our internal configurations and provide a more user-friendly experience for our team.

The Datalore experience

Who uses Datalore in your team?

In our organization, Datalore serves various purposes for different teams. Our software engineers utilize Datalore notebooks for testing queries and conducting quick data explorations. Senior executives rely on Datalore reports to track essential KPIs and conduct comprehensive studies on our customer base behavior. Data scientists leverage Datalore to prototype models before transitioning to an IDE.

As Product Managers, Datalore plays a vital role in our daily workflow. We conduct extensive initial data explorations and perform feasibility tests. Additionally, we also develop internal tools specifically tailored for our Customer Success (CSM) teams.

What kind of data do you work with?

The data we work with is primarily stored in PostgreSQL and Redshift databases. While our focus is mostly on tabular data, the complexity of database relations can often pose challenges in navigating the structure and constructing queries.

Fortunately, Datalore has significantly simplified the data retrieval process for us. With the ability to visualise the table structure directly within the notebook and receive coding assistance when writing SQL queries, we have experienced a substantial improvement in gathering the necessary data at a much faster pace.

How do you share the results of your work?

We share the results of our work in different ways. Firstly, Datalore's interactive reports serve as internal tools for our Customer Success Teams, providing valuable insights. Secondly, executives also use regular Datalore reports, containing key customer statistics for tracking and analysis. Lastly, we create customised slide decks including some Datalore visualisations when sharing insights with clients.

What’s one example of how Datalore has made an impact on your business?

One example of how Datalore has made a significant impact on our business is by enhancing the speed at which we deliver insights to our clients. Speed is crucial for us, and Datalore has enabled us to act quickly and ensure that we always provide timely and efficient answers to our clients' needs.

Could you give an example of how your team collaborates?

During brainstorming, we can simply share a live notebook to discuss ideas. We also use shared workspaces for finalised work, promoting code reuse and best practices.

What’s next?

We're dedicated to advancing the AI features in Ometria's platform, empowering our clients with deeper customer insights and enabling proactive actions and efficient strategies. Datalore will be instrumental in supporting these efforts, and we're excited to leverage it extensively for this journey!